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Online Marketing Strategies

With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows   more...

Market Research

Every business needs customers. To get customers to buy your product or service, you have to know what they want. That is where ma   more...

Marketing Change

Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in crea   more...

Marketing for Beginners - A Case Study in Retail

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This ca   more...

Mmmarketing - A Food Marketing Case Study

Marketing is the hidden ingredient in so many modern food products. In this program we examine how a food product is marketed, in   more...

Marketing - An Introduction

Using examples from the high profile computer games industry, this program provides students with an introduction to the principle   more...