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Human Resources

The Idea of Marketing in the Total Access: Real-Time Marketplace

In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world.   more...

Building the Market-Focussed Culture

Organisations totally driven by the market consistently outperform their competition in profitability. These organisations careful   more...

Finding Untapped Growth in Existing Markets

Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of b   more...

Creating Winning Social Media Strategies

A fundamental power shift is underway in relationships between organisations and customers. Traditional one-way, seller-to-buyer c   more...

How to Build a Brand

A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John   more...

Marketing - An Introduction

Using examples from the high profile computer games industry, this program provides students with an introduction to the principle   more...

Mmmarketing - A Food Marketing Case Study

Marketing is the hidden ingredient in so many modern food products. In this program we examine how a food product is marketed, in   more...

Marketing for Beginners - A Case Study in Retail

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This ca   more...

Marketing Change

Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in crea   more...

Market Research

Every business needs customers. To get customers to buy your product or service, you have to know what they want. That is where ma   more...