This award-winning video explores customer service from the customer's perspective. There are three versions: the main version for all industries, with examples shown in a garage, bank, supermarket, clothing retail store, car rental outlet, airport and hotel. The other version is specifically for the hospitality industry.

Key Learning Points:

• Caring, consideration and a good attitude are keys to customer satisfaction
• Good customer service builds the customer's trust which builds the business
• Customers always win - they can find good service elsewhere
• Serve - meet the customer's wants and needs
• Excel - give the customer exceptional value and exceed expectations
• Reliable - provide consistent and trustworthy service
• Versatile - stay open to the customer's needs
• Inviting - ensure that customers feel welcome
• Courteous - show respect by being considerate and thoughtful
• Empathy - value the customer's viewpoint